By Lewis DVorkin, Forbes Staff

Seven years ago I had a thought: given the right tools, infrastructure and incentives, reporters could be “networks of one.” They could self-publish their work; program and produce their own Web pages; market and promote themselves to attract audiences; and engage one-on-one with passionate news enthusiasts. I started to put together a PowerPoint presentation (10 slides only, I was told) thinking I might one day pitch it to VCs. The deck’s cover sheet read, “News 2.0,” and I talked about changing the economics of journalism. Five years ago, Tim Forbes, Jonathan Miller and Ross Levinsohn, media executives who had crossed the digital divide, were intrigued enough to fund my startup, True/Slant.

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