Earlier this week, the annual South by Southwest conference was teeming with nearly 30,000 attendees – startup entrepreneurs desperate to get noticed, VCs on the prowl for the best investments, journalists clamoring to cultivate sources and spot the next big trend, and legions of fanboys hoping to meet Neil Gaiman or (even better?) Robert Scoble. Amidst this chaos, how do you break through the clutter and draw the right people to you? John Hagel may have the recipe. …read more
Source: FULL ARTICLE at Forbes Latest