I recently spoke to my friend, John Gerzema, about his new book “The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future.” John is a best-selling author, columnist, speaker and social theorist. His books have appeared on “best of” lists at Fast Company, Inc., and The Week Magazine. His research, writing and interviews have appeared in The Harvard Business Review, The Economist and many others. As Chief Insights Officer at Young & Rubicam he oversees the world’s largest database of brands and consumer behavior and studies social change and its impact on business, society and the economy. John’s TED talk ‘The Post-Crisis Consumer’ has been viewed by over a quarter of a million people.