Facebook is teaming up with the nation’s attorneys general to launch a public awareness campaign aimed at keeping young people safer on the site.

The effort, which includes public service announcements and other informational resources, comes as the social network faces mounting pressure both to better educate teenagers on how to keep certain content private, and to stay relevant to them at the same time.

Facebook, which now boasts more than 1 billion monthly active users worldwide, “has hit mass market appeal, and that appeal means the young, hip crowd needs more of a reason to stay,” said Jeremiah Owyang, an analyst with the Altimeter Group.

Also, as the site continues to roll out more advanced features such as its new Graph Search social search tool, and more ways to share, it’s becoming harder and harder to figure out how to manage one’s privacy settings, Owyang said.

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