After years of hosting New York Fashion Week shows at its corporate offices, Calvin Klein plans to move its Spring 2014 show to a new location. It’ll also scale back from two shows in a day to just one.
The brand announced Tuesday that it will stage a single Calvin Klein Collection show (2 p.m. local time on Sept. 12) at Spring Studios, an as-of-yet unopened outpost for the British creative agency of the same name. In addition to office space, Spring Studios includes event space and a fully functioning photo studio. Calvin Klein will be the only brand to show its wares there for Spring 2014, and the office will officially open later this Fall.
Calvin Klein will also host an afterparty on another floor of Spring Studios that serves two purposes: it will celebrate Francisco Costa’s 10 years as the brand’s creative director, and it will also officially introduce the brand’s latest fragrance Downtown to the global market. In May it was announced that Rooney Mara was the face of the new scent.
But Calvin Klein isn’t the only brand that’s experiencing changes for New York Fashion Week. Read on to see which of our other favorite fashion brands is doing things differently for Spring 2014. …read more
Source: FULL ARTICLE at fashionologie
