By Heng Shao, Forbes Staff
10-cent soda, 25-cent chicken leg, and 40-cent burger—these are the secret weapons with which Hua Lai Shi Catering Management and Services, a Chinese fast food business, initially gained its foothold in the KFC and McDonald’s-dominated industry in China. Beginning with one eatery in Fuzhou, Fujian Province in 2001, Hua Lai Shi has snowballed into a national chain with 3,000 outlets in 96 cities, placing them among the largest fast-food chains based in Asia. It has expanded at a speed of one new store every three days, on par with that of McDonald’s and fellow domestic chain Dico’s, according to a January report by Ibis World Market Research.
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