“We need some authenticity in the world!” Donny Deutsch declared on The Tonight Show with Jay Leno a few weeks ago. “We are losing authenticity everywhere in society,” he said, citing recent fiascos involving Beyonce’s performance at the inauguration, Lance Armstrong and Manti Te’o. Is Donny right? And if so, why are brands so caught up in this struggle? Is “faking it” easier –or more difficult –than ever before? …read more
Source: FULL ARTICLE at Forbes Latest