The Proenza Schouler boys may design their line from a farm house in upstate New York, but they’re no luddites. Their Spring 2013 collection, for example, was inspired by the constant barrage of imagery in the digital age, and who could forget last season’s trippy, video game-tinged “Desert Tide” flick?
Now the duo has unveiled two more tech-tastic endeavors: a freshly revamped, interactive website, and a hot-off-the-presses campaign video featuring the multi-media stylings of digital artist Eddie the Wheel. Directed by David Sims with a soundtrack by Grass Giraffes, the video stars models Julia Nobis and Irina Nikolaeva – and lots of far-out cyber collage. Feast your eyes on it right here.