By Darren Heitner, Contributor
Home game attendance is the most traditional way to analyze how engaged a professional baseball team’s fan base may be. However, in a proper analysis of fan base engagement, the turnstyle ticker should only be one element in a more holistic approach to determine fan activity and interest. When median ticket price, ticket demand and social media following are factored into the equation, the baseball franchise with the most engaged fan base is the San Francisco Giants. The least engaged team is the Miami Marlins.
