Tag Archives: Contributor Fifty

Apple And Motorola Re-Visit Old Values In New Ads

By Robert Passikoff, Contributor

Fifty years ago the phrase, “Made in the USA,” had nationalistic and quality-assurance resonance for Americans. Then came the “Global Marketplace” and here we are. But recently the phrase “Made in the USA,” or the inference of the phrase – apparently in anticipation of newer smartphone models – has been resurrected for Apple and Motorola ad campaigns. …read more

Source: FULL ARTICLE at Forbes Latest

Is It A Book Or An App? Digital Publishing Combines The Two In A New Medium

By Alan McGlade, Contributor

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Fifty years ago Marshall McLuhan famously coined the phrase “The Medium is the Message.” What he meant was that the medium on which you receive content significantly influences your perception of the message. This is a point that is often missed in commentary about the rise of the e-book. A tablet is a fundamentally different medium than a paper book and requires a different approach. …read more

Source: FULL ARTICLE at Forbes Latest

Dijit Buys Miso: Acquisition News, Told in Story Form, 50 Years From the Future

By Michael Wolf, Contributor Fifty years from now, when those of us who have followed the social TV market are old and grizzled, we’ll sit around in that old  folks home in the sky (and by sky, I mean aboard the floating, Jeff Bezos-owned space retirement complex that comes free with an Amazon Prime membership), and tell our great grandchildren stories of days gone by.
Source: FULL ARTICLE at Forbes Latest