Aha Puts the Power of Radio Broadcasting in Everyone’s Hands

Podcasters, streaming radio and audio book publishers of all sizes can now reach millions of listeners globally, even in the car

PALO ALTO, Calif.–(BUSINESS WIRE)– Aha^TM by HARMANhas launched its Publisher Portal, which lets anyone create an on-demand radio station for drivers. The Publisher Portal is a free tool that makes it easy to make available a wide range of audio content like podcasts, streaming radio and audiobooks to Aha listeners with one click. Anyone with the free Aha app can access these stations whenever and wherever they want, including in millions of Aha-enabled cars on the roads today.

The new Publisher Portal tool has the potential to grow Aha’s breadth of stations beyond the more than 30,000 it currently offers and aggregate the “long tail” of audio content in one service.

Recent analyst research shows that as smartphones have become ubiquitous, podcasts have risen in popularity. The same has happened for audiobooks. It’s a trend that Aha is betting will continue as streaming media to all devices – including the car – becomes frictionless and available for all.

“In the same way that Amazon let authors self-publish e-books to democratize book publishing, Aha is giving audio publishers access to a global audience, pushing the content to millions cars with our integrated technology,” said Chia-Lin Simmons, Vice President of Content and Marketing for Aha by Harman. “We welcome anyone to submit audio content no matter how specialized the topic or niche the audience. We will transform it into a station that people can stream on demand from anywhere.”

Aha’s offers more than 30,000 audio stations of popular mainstream content to listeners in 47 countries, from well-known music services and news to podcasts, audiobooks, social media feeds and more. Top media brands like NPR and CBS, music services like Rhapsody and Slacker and audio book leaders Podiobooks and Librivox all publish with Aha, to name a few. Aha’s flexible platform and breadth of content has led top automakers such as Acura, Chrysler, Ford, Honda, Scion, Subaru and Porsche and aftermarket manufacturers Alpine, Kenwood and Pioneer to embed Aha seamlessly for drivers.

To make audio content available on the Aha service, any publisher can go to aharadio.com/publisher and submit podcasts, streaming …read more

Source: FULL ARTICLE at DailyFinance