By B. Bonin Bough, Contributor Like it does for many, China holds a certain fascination for me. Much of that is because of the complex and nuanced culture, paired with the explosive upside brands can capture there if they take time to learn how to work within the country’s parameters. A country with a technocultural landscape as multifaceted and fast-changing as China’s cannot be summed up in one blog post, so I want to focus here on two ideas I think are particularly important for marketers to consider: shifting media consumption habits and the challenges of working with China’s media environment. …read more
Source: FULL ARTICLE at Forbes Latest
Tag Archives: Bonin Bough
SxSW Will Become the Largest Marketplace for Brands And Startups: The Revolution Begins Now
By B. Bonin Bough, Contributor South By Southwest is almost upon us and the buzz is reaching fever pitch. As a long-time SxSW devotee, I couldn’t be a bigger fan of the festival. And while there’s no denying SxSW has changed dramatically over the years, I disagree with the critics who argue that it’s jumped the shark, that the conference has become too big or too saturated or too diluted or just plain too much for the human brain to process. …read more
Source: FULL ARTICLE at Forbes Latest
From Hashtag to Purchase: Twitter's Newest Partnership with American Express
By B. Bonin Bough, Contributor Coming off the heels of last week’s Bluefin Labs acquisition and an overly eager promotion from LL Cool J during Sunday’s Grammy Awards broadcast, Twitter was a part of yet another big announcement on Monday. This time, the news is about a big-time partnership with American Express that aims to make purchases as easy as a hashtag, tapping into the still nascent, but growing, social side of e-commerce. …read more
Source: FULL ARTICLE at Forbes Latest
SuperBowl Marketing At The Speed of Light (Or Lack Thereof): OREO #DunkintheDark
By B. Bonin Bough, Contributor As you’ve probably seen by now, our OREO TV spot pitting Cookie vs. Creme didn’t wind up being our only SuperBowl ad. When the stadium lights went out, our “Mission Control” team (made up of our 360i, Mediavest, Wieden + Kennedy teams and our amazing OREO brand team) got creative and turned around an on-the-fly ad in minutes, with the caption: “Power out? No problem.”
Source: FULL ARTICLE at Forbes Latest
Re-Thinking SuperBowl Advertising: It's Not Just About The Creative, But How Creatively You Use it
By B. Bonin Bough, Contributor Oreo fans, take notice. This SuperBowl will pit the Ravens against the 49ers, but there’s another battle brewing. You’ll see a glimpse of what I mean during the big game on TV, but the real action is going to take place on mobile devices – just follow @Oreo on Instagram and wait for Sunday to see. Until then, all you have to decide is: are you cookie, or are you creme?
Source: FULL ARTICLE at Forbes Latest
The Power of Consumer Choice
By B. Bonin Bough, Contributor Streaming video services, such as Hulu and On Demand make it easier than ever for people to watch television on their own terms, however, new fast-forward restrictions make it nearly impossible for viewers to escape advertisements. In order to engage consumers, advertisers need to find new models that allow the consumer to, at the very least, have choice over what advertisements they want to watch.
Source: FULL ARTICLE at Forbes Latest
The New CSR: Brands Like Orange and Telia Encourage Unplugging
By B. Bonin Bough, Contributor Video There’s no denying that mobile devices are becoming more and more an integral part of our daily lives. At the same time, recent studies are suggesting that the internet and technology can be as addictive as drugs. In what I see as an interesting new twist on ‘corporate social responsibility,’ […]
Source: FULL ARTICLE at Forbes Latest