Tag Archives: Beth Comstock

GE and Quirky Partner to Inspire Invention

By Business Wirevia The Motley Fool

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GE and Quirky Partner to Inspire Invention

  • GE to Make Thousands of Patents Available to Global Community of Inventors
  • Companies to Develop and Bring to Market Co-Branded Line of App-Enabled Products

NEW YORK–(BUSINESS WIRE)– GE (NYS: GE) and Quirky, the company that makes invention accessible, today announced a new partnership that will allow everyone to participate in the development of new products with two global leaders in invention and innovation.

The partnership will consist of two parts: a groundbreaking new platform where GE will open thousands of its most promising patents and new technologies to the Quirky community for the development of new consumer products; and a co-branded product development initiative to build a full line of app-enabled connected devices for the home in areas such as health, security, water, or air that will be developed using advanced manufacturing tools and technologies. This new line of products will be co-branded Wink: Instantly Connected.

Combining GE‘s technology and scale with Quirky’s collaborative process and speed provides a platform that will truly unlock the power of GE‘s lab-proven technologies and the potential of the app-enabled product category. The partnership represents a marriage between what GE has dubbed the “Industrial Internet,” or the internet of really big things — with the internet of everyday things. Consumers and businesses will not buy more things they’ll need to think about, but rather be surrounded by things that think about them.

Beth Comstock, SVP and chief marketing officer, GE, said, “We admire Quirky’s speed, collaboration and inventiveness and by opening up lab-proven technology and patents to everyday inventors we can help inspire new ideas and accelerate advanced manufacturing innovation. At GE we are passionate about innovation at market speed, working with entrepreneurs and finding new models of business, and this partnership is just another way we can help inspire invention and help scale it. We are excited to see how the Quirky community uses tools from our scientists and technologists around the world to develop products in an entirely different way.”

GE Patents & the Quirky Community

Source: FULL ARTICLE at DailyFinance

Marketing in a Technology Company: GE's Organizational Platform for Innovation*

By Christine Moorman, Contributor At a recent roundtable discussion at Fortune’s Most Powerful Women Summit, Beth Comstock, the Chief Marketing Officer of GE, described how GE approaches marketing: “You have to create a platform that invites innovative ideas.”[1] Unfortunately, we teach marketing and many companies approach marketing as if the organization does not exist. As a result, marketing often fails because it sits outside, or is layered on top, of the most important activities in companies. Marketing needs to be down in the trenches and marketing leadership needs to foster a culture of innovation that creates new products, new services, and new customers.
Source: FULL ARTICLE at Forbes Latest