Tag Archives: ASCC

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ASCC Looks to Apple, Social Media to Promote New Brands

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By Business Wirevia The Motley Fool

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ASCC Looks to Apple, Social Media to Promote New Brands

MIRAMAR BEACH, Fla.–(BUSINESS WIRE)– The Aristocrat Group Corp. (OTCBB:ASCC) began work this week on a new social media app for Apple (NAS: AAPL) devices to connect cocktail fans and mixologists and promote new spirits carried by the company’s brand management division, Luxuria Brands.

According to ABI Research, the mobile app economy is expected to reach $25 billion this year. ASCC plans to harness that growth to spread the word about its upcoming vodka lines, which are set to begin production this year. The company envisions a free mobile application that will drive social circles of vodka drinkers to bars and liquor stores that carry Luxuria Brands.

“Social networking apps are a fun and effective way to engage with our customers and reward brand loyalty,” said ASCC CEO Robert Federowicz. “We’re working on an app that will allow us to push unique, personalized offers and promos to specific social networks of vodka afficianados and then measure the success of each promotion. We want our retail partners to be able to create events at specific times based on a given social circle or club’s behavior.”

ASCC sees vodka, America’s best-selling spirit, as the key element to growing its brand management division, Luxuria Brands. The success of the endeavor will allow the company to compete in a highly profitable sector alongside Limited Brands, Inc. (NYS: LTD) , Proctor & Gamble (NYS: PG) , New York & Company, Inc. (NYS: NWY) and Chico’s FAS, Inc. (NYS: CHS) .

For more information on this initiative, please visit www.luxuriabrands.com/investors.html.

About the Aristocrat Group Corp.

Through its brand management division, Aristocrat Brands, the Aristocrat Group Corp. is on the path to becoming a provider of premier luxury goods, including top-shelf distilled spirits. The company targeted the growing market for quality domestic liquor in order to deliver maximum returns to our shareholders.

The Aristocrat Group Corp. is also exploring smart growth initiatives to position itself as the premier resource for women’s lifestyle products and services, including motherhood resources. For more information, please visit www.aristocratgroupcorp.com.

Notice Regarding Forward-Looking Statements

From: http://www.dailyfinance.com/2013/04/17/ascc-looks-to-apple-social-media-to-promote-new-br/

Business, Finance, Occupation & Industry

ASCC to Redefine Spirits Market

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By Business Wirevia The Motley Fool

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ASCC to Redefine Spirits Market

MIRAMAR BEACH, Fla.–(BUSINESS WIRE)– Even with two exciting new distilled spirits set to hit store shelves in a matter of months, the Aristocrat Group Corp. (OTCBB: ASCC) isn’t settling for simply competing in the booming, $5.5 billion U.S. vodka market. The company intends to dominate the market with a defining innovation that will set spirits marketed by Luxuria Brands, ASCC‘s brand management division, apart from their rivals.

For now, ASCC remains tight-lipped on specifics. But company CEO Robert Federowicz is confident that the company’s plan for success will be hailed by drinkers, mixologists and potential investors across the globe.

“We plan to deliver an irresistible product that will be noticed immediately and become a true sensation in the world of distilled spirits,” Federowicz says. “We’ll start with vodka, which is the hottest-selling spirit in the country. But this innovation can be applied to beverages from gin to rum and even whiskey.

“We can’t wait for people to see it, try it and talk about it,” he added.

ASCC plans to initially target the fast-growing super-premium vodka segment, which has risen 32 percent in the last two years to $1.2 billion, according to industry trade group the Distilled Spirits Council (DISCUS). ASCC‘s debut vodka will be distilled in the USA by Distilled Resources, Inc. (DRinc), which produces neutral spirits using quality ingredients including Idaho russet potatoes, organic grains and Idaho winter wheat.

ASCC sees vodka, America’s best-selling spirit, as the key element to growing its brand management division, Luxuria Brands. The success of the endeavor will allow the company to compete in a highly profitable sector alongside Limited Brands, Inc. (NYS: LTD) , Proctor & Gamble (NYS: PG) , New York & Company, Inc. (NYS: NWY) and Chico’s FAS, Inc. (NYS: CHS) .

For more information on this initiative, please visit www.luxuriabrands.com/investors.html.

About the Aristocrat Group Corp.

Through its brand management division, Aristocrat Brands, the Aristocrat Group Corp. is on the path to becoming a provider of premiere luxury goods, including top-shelf distilled spirits. The company targeted the growing market for quality domestic liquor in order to deliver maximum returns to our shareholders.

The Aristocrat Group Corp. is also exploring smart growth …read more

Source: FULL ARTICLE at DailyFinance

Business, Finance, Occupation & Industry

ASCC to Increase Potential Sales Opportunities

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By Business Wirevia The Motley Fool

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ASCC to Increase Potential Sales Opportunities

MIRAMAR BEACH, Fla.–(BUSINESS WIRE)– Aristocrat Group Corp. (OTCBB: ASCC) CEO Robert Federowicz will travel to St. Louis next week to visit the Piramal Glass plant and discuss unique packaging options for the company’s new line of ultra-premium vodkas.

Federowicz will review the plant’s production capacity and discuss potential custom bottle molds for new spirits being developed by the company’s brand management division, Luxuria Brands. By introducing new packaging not utilized until now in the distilled spirits industry, ASCC is positioning itself to tap into the booming, $5.5 billion U.S. vodka market.

“Innovative packaging will be a major selling point of the new spirits we’re working on now,” Federowicz said. “We’re looking for some truly unique packaging options that neither bartenders nor drinkers have seen before in the U.S.—something completely different.”

For its debut vodka to be released this year, ASCC plans to target the fast-growing super-premium vodka segment, which has risen 32 percent in the last two years to $1.2 billion, according to industry trade group the Distilled Spirits Council (DISCUS). The company will rely on the quality and craftsmanship of Distilled Resources, Inc. (DRInc) to produce its first spirit scheduled to hit the market.

ASCC‘s debut vodka will be distilled in the USA by Distilled Resources, Inc. (DRinc), which produces neutral spirits using quality ingredients including Idaho russet potatoes, organic grains and Idaho winter wheat. The vodka will be branded and sold by the ASCC‘s brand management division, Luxuria Brands.

ASCC sees vodka, America’s best-selling spirit, as the key element to growing its brand management division, Luxuria Brands. The success of the endeavor will allow the company to compete in a highly profitable sector alongside Limited Brands, Inc. (NYS: LTD) , Proctor & Gamble (NYS: PG) , New York & Company, Inc. (NYS: NWY) and Chico’s FAS, Inc. (NYS: CHS) .

For more information on this initiative, please visit www.luxuriabrands.com/investors.html.

About the Aristocrat Group Corp.

Through its brand management division, Aristocrat Brands, the Aristocrat Group Corp. is on the path to becoming a provider of premiere luxury goods, including top-shelf distilled spirits. The company targeted the growing market for quality domestic liquor in order to deliver maximum returns to our shareholders.

…read more

Source: FULL ARTICLE at DailyFinance

Business, Finance, Occupation & Industry

ASCC: Stunning Success of Super-Premium Brands Illustrates Big Growth in Vodka Market

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By Business Wirevia The Motley Fool

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ASCC: Stunning Success of Super-Premium Brands Illustrates Big Growth in Vodka Market

MIRAMAR BEACH, Fla.–(BUSINESS WIRE)– As the Aristocrat Group Corp. (OTCBB: ASCC) readies its new super-premium vodka for the U.S. marketplace, conditions couldn’t be better: The category led growth in the booming $5.5 billion vodka market last year, up 10 percent in volume.

In 2012, 6.3 million 9-liter cases of super-premium vodka brands were sold in the U.S., up from 5.7 million in 2011 and 1.9 million a decade ago, according to figures compiled by the Distilled Spirits Council of the United States (DISCUS). That makes the high-quality spirits by far the best-performing category in the vodka market, which itself has grown to 65.2 million cases sold last year from 41.9 million in 2003.

“The incredible growth in the super-premium vodka category reflects the fact that Americans value quality in their vodkas and want to drink better than in the past,” said ASCC CEO Robert Federowicz. “Our debut ultra-premium vodka is going to be squarely aimed at this growing group of vodka connoisseurs and mixologists who have very exacting standards for the distilled spirits they buy and consume.”

ASCC‘s debut vodka will be distilled in the USA by Distilled Resources, Inc. (DRinc), which produces neutral spirits using quality ingredients including Idaho russet potatoes, organic grains and Idaho winter wheat. The vodka will be branded and sold by the ASCC‘s brand management division, Luxuria Brands.

ASCC sees vodka, America’s best-selling spirit, as the key element to growing its brand management division, Luxuria Brands. The success of the endeavor will allow the company to compete in a highly profitable sector alongside Limited Brands, Inc. (NYS: LTD) , Proctor & Gamble (NYS: PG) , New York & Company, Inc. (NYS: NWY) and Chico’s FAS, Inc. (NYS: CHS) .

For more information on this initiative, please visit www.luxuriabrands.com/investors.html.

About the Aristocrat Group Corp.

Through its brand management division, Aristocrat Brands, the Aristocrat Group Corp. is on the path to becoming a provider of premiere luxury goods, including top-shelf distilled spirits. The company targeted the growing market for quality domestic liquor in order to deliver maximum returns to our shareholders.

The Aristocrat Group Corp. is also exploring smart growth initiatives to position itself as the …read more

Source: FULL ARTICLE at DailyFinance

Business, Finance, Occupation & Industry

Quality and Packaging to Set ASCC Vodkas Apart in Booming Marketplace

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By Business Wirevia The Motley Fool

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Quality and Packaging to Set ASCC Vodkas Apart in Booming Marketplace

MIRAMAR BEACH, Fla.–(BUSINESS WIRE)– As the Aristocrat Group Corp. (OTCBB: ASCC) forges ahead with plans to introduce two spirit in its new line of super-premium vodkas, the company’s brand management division, Luxuria Brands, is hard at work devising a marketing and brand strategy to set ASCC‘s latest beverages apart in a booming marketplace.

For its upcoming products, ASCC plans to target the fast-growing super-premium vodka segment, which has risen 32 percent in the last two years to $1.2 billion, according to industry trade group the Distilled Spirits Council (DISCUS). In order to capture a piece of that growth, the company plans to follow the path to success charted by other domestic spirits, including Tito’s Handmade Vodka, a business which rose from a one-man operation in 1997 to a business that today sells more than half a million cases a year.

While ASCC hopes to emulate that brand’s grass-roots marketing strategy, Luxuria Brands plans to add a few wrinkles to Tito’s message in order to make its new vodka stand out from the rest of domestic and imported vodkas.

“Quality distilling and innovative packaging will be at the heart of our newest vodkas,” said ASCC CEO Robert Federowicz. “For our first spirit, we’re going to be producing a super-premium vodka handcrafted in the USA and highlighted by eye-catching bottle and label design. The second spirit is going to feature something completely new and different from anything bartenders and drinkers have seen before in the vodka market.”

Additional details of the two new products are still under wraps, but ASCC has announced plans to harness celebrity branding power to help sell its new product. The company recently announced that Luxuria Brands will host a series of professional talent searches across the U.S. in order to find the perfect rising star around whom to build a glamorous, celebrity lifestyle brand.

ASCC sees vodka, America’s best-selling spirit, as the key element to growing its brand management division, Luxuria Brands. The success of the endeavor will allow the company to compete in a highly profitable sector alongside Limited Brands, Inc. (NYS: LTD) , Proctor & Gamble (NYS: PG) , New York & Company, Inc. (NYS: NWY) and Chico’s FAS, Inc. (NYS: CHS) .

For more information on this initiative, please visit www.luxuriabrands.com/investors.html.

…read more
Source: FULL ARTICLE at DailyFinance

Business, Finance, Occupation & Industry

ASCC Seeks Unique Approach in Billion-Dollar Flavored Vodka Market

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By Business Wirevia The Motley Fool

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ASCC Seeks Unique Approach in Billion-Dollar Flavored Vodka Market

MIRAMAR BEACH, Fla.–(BUSINESS WIRE)– In the past few years, an abundance of flavored vodkas have hit the market, from cotton candy to licorice and even bubble gum. In order to make a splash in the billion-dollar global flavored vodka market, though, the Aristocrat Group Corp. (OTCBB: ASCC) is targeting spirits tailored to the needs of mixologists, not drinkers.

“Most of the new vodka flavors you’ll find at the bar or liquor store are either sickeningly sweet or just plain gimmicky,” said ASCC CEO Robert Federowicz. “They’re meant to capitalize on a trend, not survive in a competitive marketplace. Our approach to flavored vodka will be different.”

With some analysts predicting that the flavored vodka segment will grow to $1.88 billion by 2016, ASCC sees tastefully flavored vodkas as a crucial element of its distilled spirits initiative. For the next in a line of vodka brands to be marketed by the company’s brand management division, Luxuria Brands, ASCC plans to concoct new flavored spirits intended for use behind the bar.

By infusing vodkas with the flavors of natural produce such as ginger, clove, orange peel, cocoa and more, the company plans to help mixologists create layered, flavorful cocktails that rely on fewer ingredients—and zero syrups and sugars.

“We’re exploring smokey, bitter and spicy notes to add to vodkas, not just sweeteners,” Federowicz said. “We want to put another tool into bartenders’ arsenal as they craft their next great cocktail, not just another flavor of the month that will be forgotten a year from now.”

Luxuria Brands is currently readying two separate vodka brands for hungry marketplace seen as key to successfully competing in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton SA (EPA: MC), Diageo PLC (NYS: DEO) , BEAM Inc. (NYS: BEAM) and Brown-Forman Corp. (NYS: BF.B) .

For more information on this initiative, please visit www.aristocratgroupcorp.com/investors.html.

Follow ASCC on Twitter at www.twitter.com/AristocratGroup.

About the Aristocrat Group Corp.

Through its brand management division, Aristocrat Brands, the Aristocrat Group Corp. (www.aristocratgroupcorp.com) is on the path to becoming a provider of premiere luxury goods, including top-shelf distilled spirits. The company targeted the growing market for quality domestic liquor in order …read more
Source: FULL ARTICLE at DailyFinance

Business, Finance, Occupation & Industry

ASCC Targets Billion-Dollar Flavored Vodka Segment for Next Product Line

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By Business Wirevia The Motley Fool

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ASCC Targets Billion-Dollar Flavored Vodka Segment for Next Product Line

MIRAMAR BEACH, Fla.–(BUSINESS WIRE)– One of the hottest trends in the global distilled spirits market—especially among younger consumers—is the incredible boom in flavored vodkas. That’s why the Aristocrat Group Corp. (OTCBB: ASCC) is targeting this fast-growing segment with the next in a line of vodka brands to be marketed by the company’s brand management division, Luxuria Brands.

In 2011, sales of flavored vodka increased by 21 percent to approximately $988 million, accounting for 19 percent of all vodka sales. By comparison, flavored vodka represented only 14 percent of total vodka sales in 2007. Most experts expect that growth to continue, with some analysts predicting that the flavored vodka segment will grow to $1.88 billion by 2016.

It’s precisely that kind of growth that drew ASCC to the distilled spirits market in the first place. The company has already signed a deal with Idaho distiller Distilled Resources, Inc. (DRinc) to produce its debut brand of super-premium vodka. Spirits in that category, which typically retail at around $30 a bottle, have risen 32 percent in the last two years to $1.2 billion, according to a report by industry trade group the Distilled Spirits Council (DISCUS).

Luxuria Brands is currently readying two separate vodka brands for hungry marketplace seen as key to successfully competing in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton SA (EPA:MC), Diageo PLC (NYS: DEO) , BEAM Inc. (NYS: BEAM) and Brown-Forman Corp. (NYS: BF.B) .

For more information on this initiative, please visit www.aristocratgroupcorp.com/investors.html.

Follow ASCC on Twitter at www.twitter.com/AristocratGroup.

About the Aristocrat Group Corp.

Through its brand management division, Aristocrat Brands, the Aristocrat Group Corp. (www.aristocratgroupcorp.com) is on the path to becoming a provider of premiere luxury goods, including top-shelf distilled spirits. The company targeted the growing market for quality domestic liquor in order to deliver maximum returns to our shareholders.

The Aristocrat Group Corp. is also exploring smart growth initiatives to position itself as the premier resource for women’s lifestyle products and services, including motherhood resources. For more information, please visit www.aristocratgroupcorp.com/investors.html.

Notice Regarding Forward-Looking Statements

…read more
Source: FULL ARTICLE at DailyFinance

Business, Finance, Occupation & Industry

ASCC Energized by Glowing Early Response to Vodka Name and Label Design

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By Business Wirevia The Motley Fool

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ASCC Energized by Glowing Early Response to Vodka Name and Label Design

MIRAMAR BEACH, Fla.–(BUSINESS WIRE)– When it comes to selling ultra-premium vodka, sleek and sexy bottle design is often what separates the top shelf sellers from the dust collectors. That’s why the Aristocrat Group Corp. (OTCBB: ASCC) is so excited about the early response to the name and label design chosen for the debut vodka to be produced by its brand management division, Luxuria Brands.

For weeks, the company has quietly been soliciting feedback from liquor sellers, bar staffers and vodka connoisseurs on the design of its new spirit’s label. The informal focus group research has yielded a positive response beyond Luxuria’s most optimistic expectations, says CEO Robert Federowicz.

“Everyone we’ve spoken to loves it,” he said. “We absolutely cannot wait to get this product into bars and on to store shelves. We are convinced we have a hit on our hands.”

Bottle design, including the vessel’s shape, color and labeling, is a common way for new products to differentiate themselves in an increasingly crowded marketplace. The white liquor is America’s most popular spirit, accounting for nearly a third of the market by volume and half of its growth. U.S. sales of super-premium vodkas, which typically retail around $30 a bottle, have risen 32 percent in the last two years to $1.2 billion, according to industry trade group the Distilled Spirits Council (DISCUS).

“Once the consumers sample our product, the quality will win them over,” Federowicz said. “Until then, the packaging has to make him want to pick it up off the shelf.”

ASCC envisions the success of its debut vodka as the foundation of its growing brand management business.

“We plan to release all the details on the new product’s name and branding as soon as we get the application back from Washington, D.C.,” Federowicz said.

Luxuria Brands is currently readying two separate vodka brands planned to allow the company to compete in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton SA (EPA: MC), Diageo PLC (NYS: DEO) , BEAM Inc. (NYS: BEAM) and Brown-Forman Corp. (NYS: BF.B) .

For more information on this initiative, please visit www.aristocratgroupcorp.com/investors.html.

Follow ASCC on Twitter at www.twitter.com/AristocratGroup.

About the Aristocrat …read more
Source: FULL ARTICLE at DailyFinance

Business, Finance, Occupation & Industry

ASCC to Bring a Second Vodka Brand to Market

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By Business Wirevia The Motley Fool

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ASCC to Bring a Second Vodka Brand to Market

MIRAMAR BEACH, Fla.–(BUSINESS WIRE)– Even as the Aristocrat Group Corp. (OTCBB: ASCC) prepares for the launch of its debut ultra-premium vodka, the company isn’t slowing down on its ambitious release schedule. Today, ASCC announced that it’s already begun work formulating the next spirit to hit store shelves from its brand management division, Luxuria Brands.

“While the product label for our debut vodka is awaiting approval by the Alcohol and Tobacco Tax and Trade Bureau (TTB), all of our creative energy is being put into the second brand of vodka that we plan to release this year,” said ASCC CEO Robert Federowicz. “This new spirit will stand out in the marketplace thanks to its innovative packaging and the characteristically high quality of spirits distilled by Distilled Resources.”

Distilled Resources, Inc. (DRinc) will be responsible for distilling and packaging both forthcoming vodkas, which will be delivered to TOP Shelf Distributing, a wholly owned subsidiary of ASCC. The company looks forward to announcing more details about both products very soon, Federowicz said.

According to Forbes magazine quoting Noah Rothbaum, author of the book The Business of Spirits, “Vodka is head and shoulders the No. 1 category in the U.S.,” he says. “Americans’ thirst for vodka is crazy.”

ASCC sees vodka, America’s best-selling spirit, as the key element to growing its brand management division, Luxuria Brands. The success of the endeavor will allow the company to compete in a highly profitable sector alongside Limited Brands, Inc. (NYS: LTD) , Proctor & Gamble (NYS: PG) , New York & Company, Inc. (NYS: NWY) and Chico’s FAS, Inc. (NYS: CHS) .

For more information on this initiative, please visit www.aristocratgroupcorp.com/investors.html.

Follow ASCC on Twitter at www.twitter.com/AristocratGroup.

About the Aristocrat Group Corp.

Through its brand management division, Aristocrat Brands, the Aristocrat Group Corp. (www.aristocratgroupcorp.com) is on the path to becoming a provider of premiere luxury goods, including top-shelf distilled spirits. The company targeted the growing market for quality domestic liquor in order to deliver maximum returns to our shareholders.

The Aristocrat Group Corp. is also exploring smart growth initiatives to position itself as the premier resource for women’s lifestyle products and services, including motherhood …read more
Source: FULL ARTICLE at DailyFinance

Business, Finance, Occupation & Industry

ASCC Prepares for the Launch of Its Ultra Premium Vodka

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By Business Wirevia The Motley Fool

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ASCC Prepares for the Launch of Its Ultra Premium Vodka

MIRAMAR BEACH, Fla.–(BUSINESS WIRE)– As the U.S. spirits market grows by 3 percent in 2012, vodka’s expansion continues. That’s why the Aristocrat Group Corp.’s (OTCBB: ASCC) brand management division, Luxuria Brands, is very excited about the upcoming launch of its new vodka brand.

“While the details of the new vodka are going to remain under wraps for a few more weeks, I am confident that the market will respond very well to our ‘Ultra-premium, Made in America, by Americans, for Everyone Vodka,'” Federowicz said. “The combination of innovative marketing elements, grass-roots approach to distribution, attractive product design and competitive pricing will make our flagship brand an instant success.”

Its no secret that the company is hoping to repeat the undeniable success of Tito’s Vodka. The year it was released, the production of Tito’s vodka reached just 1,000 cases. 10 years later Tito’s was selling 160,000 cases. Considering that ASCC will not be facing similar production restraints, projected sales volume of ASCC‘s new vodka for the remainder of 2013 are bound to be into thousands of cases. At this rate reaching 60,000 cases a year seems easily attainable. This translates into annual sales of $20 million. With the goal to add flavored vodkas, as well as a new, innovative distilled spirit to its portfolio in 2014, the prospects for Aristocrat’s alcohol subsidiary are looking good.

ASCC sees vodka, America’s best-selling spirit, as the key element to growing its brand management division, Luxuria Brands. The success of the endeavor will allow the company to compete in a highly profitable sector alongside Limited Brands, Inc. (NYS: LTD) , Proctor & Gamble (NYS: PG) , New York & Company, Inc. (NYS: NWY) and Chico’s FAS, Inc. (NYS: CHS) .

For more information on this initiative, please visit www.aristocratgroupcorp.com/investors.html.

Follow ASCC on Twitter at www.twitter.com/AristocratGroup.

About the Aristocrat Group Corp.

Through its brand management division, Aristocrat Brands, the Aristocrat Group Corp. (www.aristocratgroupcorp.com) is on the path to becoming a provider of premiere luxury goods, including top-shelf distilled spirits. The company targeted the growing market for quality domestic liquor in order to deliver maximum returns to our shareholders.

The Aristocrat Group Corp. is also exploring smart …read more
Source: FULL ARTICLE at DailyFinance

Business, Finance, Occupation & Industry

ASCC Lays Foundation to Repeat Tito's All-American Success Story

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By Business Wirevia The Motley Fool

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ASCC Lays Foundation to Repeat Tito’s All-American Success Story

MIRAMAR BEACH, Fla.–(BUSINESS WIRE)– Although the $1.2 billion super-premium vodka market in the U.S. keeps on growing every day, the stiff competition for vodka-drinkers’ dollars leaves many emerging producers badly in need of a drink. That’s why the Aristocrat Group Corp.’s (OTCBB: ASCC) brand management division, Luxuria Brands, is pouring time and effort into replicating an all-American, brand-building success story with its new vodka line.

In a market largely dominated by imports—Holland’s Ketel One, France’s Grey Goose, Sweden’s Absolut and more—Tito’s Handmade Vodka has blazed a path to success without a pretty name, fancy bottle or million-dollar ad budget. Founded back in 1997 by entrepreneur Bert “Tito” Beveridge in Austin, Texas, Tito’s has risen from a one-man operation to a business that sells more than half a million cases a year.

It’s a success story that ASCC is studying closely.

“At the heart of Tito’s success is the quality of the product,” says ASCC CEO Robert Federowicz. “This is a vodka that won the double gold medal at the world spirits competition in 2001, where 28 judges said it was the best of 72 vodkas.

“But the brand was also built with a lot of beating the pavement, telling his stories, and giving away samples at big events like Austin City Limits, SXSW and Jazz Fest,” Federowicz continued. “So, music has played a key role in bringing people together around this product. That’s a lesson we’re taking to heart.”

Along with spreading the word at established events like SXSW, however, ASCC is creating its own. Recently, the company announced that Luxuria Brands will host a series of professional talent searches across the U.S. in order to find the perfect rising star around whom to build a glamorous, celebrity lifestyle brand.

“Celebrity branding power is enormous, and many fruitful partnerships in the vodka industry have proven,” Federowicz said. “We’re looking for the right performer to grow alongside our brand.”

ASCC sees vodka, America’s best-selling spirit, as the key element to growing its brand management division, Luxuria Brands. The success of the endeavor will allow the company to compete in a highly profitable sector alongside Limited Brands, Inc. (NYS: LTD) , Proctor & Gamble (NYS: PG) , New York & Company, Inc. (NYS: NWY) and Chico’s FAS, Inc. (NYS: CHS) .

…read more
Source: FULL ARTICLE at DailyFinance