By Business Wirevia The Motley Fool
Filed under: Investing
MY LITTLE PONY Gallops into Build-A-Bear Workshop
Company introduces make-your-own PINKIE PIE and RAINBOW DASH based on the popular MY LITTLE PONY brand
ST. LOUIS–(BUSINESS WIRE)– Build-A-Bear Workshop®, the interactive entertainment retailer of customizable stuffed animals, is bringing the magic and friendship of the MY LITTLE PONY brand to Guests everywhere with a collection of characters under license from Hasbro, Inc. Arriving April 1, PINKIE PIE and RAINBOW DASH ($24 each) will be available at Build-A-Bear Workshop stores throughout North America and online at buildabear.com®. The first ever make-your-own MY LITTLE PONY plush allows Guests to engage with these iconic characters in new and exciting ways at Build-A-Bear Workshop and uniquely personalize PINKIE PIE and RAINBOW DASH like never before.
Arriving April 1, PINKIE PIE and RAINBOW DASH ($24 each) will be available at Build-A-Bear Workshop stores throughout North America and online at buildabear.com(R). (Photo: Business Wire)
“We know our Guests, from all generations, love the MY LITTLE PONY characters and we are thrilled to be teaming up with Hasbro to bring PINKIE PIE and RAINBOW DASH to Build-A-Bear Workshop,” said Maxine Clark, Build-A-Bear Workshop founder and chief executive bear. “Moms remember this brand from childhood – and now they can share the nostalgia, friendship, and fun with their own kids.”
Build-A-Bear Workshop stores nationwide will be celebrating the arrival of this dynamic duo with a series of special events from April 1 through April 7. Guests and associates will be encouraged to dress up in their favorite MY LITTLE PONY fashions. Additionally, while making a MY LITTLE PONY friend, Guests can take a pony personality quiz, recite the pony promise, and learn how to style their pony’s hair with a special hair care brochure. The bright and colorful manes on PINKIE PIE and RAINBOW DASH allow kids to engage in imaginative play with the ponies. PINKIE PIE has signature pink locks and RAINBOW DASH has a multi-colored mane that can be brushed, combed and braided with an exclusive MY LITTLE PONY hairbrush ($3), available only at Build-A-Bear Workshop.
Guests can dress PINKIE PIE and RAINBOW DASH in their signature capes ($13.50) or a variety of other fashions to create the perfect look, including:
- MY LITTLE PONY skirt outfit ($12.50)
- Knight costume ($15.00).