By Business Wirevia The Motley Fool
Filed under: Investing
Answers Launches New Mobile Web Product That Redefines the Consumer Experience, Increases Engagement
ST. LOUIS–(BUSINESS WIRE)– Answers (www.answers.com), the world’s top destination for trusted answers to everyday questions, announced today the launch of its new mobile web version of Answers. The new site features an interactive swipe design that enables consumers to easily find and read answers to their questions on their mobile devices, including both tablets and mobile phones. The site’s improved usability has dramatically deepened user engagement on the Answers mobile site: consumers are now viewing more than five times as many pages per visit; spending twice as much time engaging with the content on the site; and they’re six times more likely to engage with Answers’ content. In total, mobile represents 50% of all Answers page views.
“There is an important shift occurring in the mobile landscape and the Answers platform is one of its key catalysts. Relative to our typical desktop user, we are seeing mobile users skew more heavily towards trending topics and live events,” said David Karandish, CEO of Answers Corp. “For instance, during live events such as the Super Bowl and the Oscars ceremony, we see very high mobile engagement with consumers asking as many as 50 questions per second.”
“We have really focused on improving the mobile consumer experience by delivering high quality, community-generated content through a platform that has the simplicity and intuitive design of a native mobile app. As a result, we’re pleased to see the significant improvements in user engagement,” said Peter Horan, President and COO of Answers Corp. “We are very excited about our advances in mobile and over the next year we’ll continue to roll out important new features that will improve the user experience.”
Below are some popular questions on the Answers mobile platform for tablets and smartphones:
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