Once upon a time, before smart phones or even the Internet, a book called the Yellow Pages was the go-to directory when it came to finding local merchants. To optimize their search results, local businesses bought display advertising or simply used names like “A1,” “Acme” or “AAA” to land themselves on the first page of listings.
Source: FULL ARTICLE at Forbes Latest
By Business Wirevia The Motley Fool
Filed under: Investing
SuperMedia CIO to Speak at Dallas CIO Executive Leadership Summit
DALLAS–(BUSINESS WIRE)– SuperMedia (NAS: SPMD) Chief Information Officer (CIO) Michael Dunn joins a distinguished panel of CIOs from across the DFW area to discuss Leadership Strategies and Innovation at the 2013 Dallas CIO Executive Leadership Summit. During the panel, Dunn will share ideas and best practices to create a culture of innovation to drive business value and the challenges and opportunities of applying these skills across business landscapes. The summit will be held on April 3, 2013 at the Westin Galleria in Dallas.
During his tenure at SuperMedia, Dunn has led technology transformation for the company. Dunn is currently responsible for managing the delivery and support of technology solutions that enable the online, mobile, print, and social network distribution of advertising for SuperMedia clients. He manages the company’s technology strategy and architecture, infrastructure support, application development, software quality assurance, and application maintenance for all information systems within the enterprise. Dunn is also responsible for the development and support of digital products that are offered by SuperMedia, including Superpages.com®, the Yellow Pages by Superpages® and EveryCarListed.com® mobile applications. He has been charged with leading digital product development as well as rationalizing the IT systems and operations supporting SuperMedia as a leader in local advertising for small and medium businesses.
For more information about the Summit, please visit http://www.hmgstrategy.com/events/speakers.asp?eventID=45
About SuperMedia
SuperMedia Inc. (NAS: SPMD) and its marketing consultants in local communities help small- and medium-sized businesses grow using marketing solutions across print, online, mobile and social media. SuperMedia solutions include: the award-winning Superpages shopping guide mobile site and apps, SocialEze® social marketing solution and SuperGuarantee® program; search engine marketing, directories published for Verizon®, FairPoint® and Frontier®, Superpages.com®, website, video, search engine optimization and reputation monitoring; print and digital display advertising, direct mail solutions and EveryCarListed.com® to shop for new and used vehicles. For more information, visit www.supermedia.com.
SPMD-G
SuperMedia Inc.
Reace Smith, APR, 972-453-3642
reace.smith@supermedia.com
KEYWORDS: United States North America Texas
INDUSTRY KEYWORDS:
The article SuperMedia CIO to Speak at Dallas CIO Executive Leadership Summit originally appeared on Fool.com.
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Source: FULL ARTICLE at DailyFinance
It has become harder than ever to stake your claim on the Web. Searches for your small business‘s name don’t always lead to your website. Companies with similar names or splashier domain names—along with random online product listings and completely unrelated results—too often beat your business to the top of Google’s results. If you’re in a commoditized industry, such as plumbing, dry cleaning, or coffee sales, standing out online is increasingly difficult.
Managing your own website and submitting it to Google are good first steps, but they’re no longer enough. Read on to learn how to upgrade your online presence on your own website and on third-party sites, so that people can find you on the Web when they come looking.
Today, a one-page website is the equivalent of an ad in birdseed type in the Yellow Pages. If you know exactly what you’re looking for, you can find it—but most shoppers will skip right past you.
Fortunately, the first key to standing out involves a tactic that lies completely within your control: building up the size of your website. Though Google‘s algorithms aren’t public, sites with more pages tend to rank higher in search engine results. Google also devotes more links and real estate to pages that have a deeper page structure, embedding secondary links called Google Sitelinks to subsidiary pages on your website. A Google result of this type can consume up to three times as much screen space as a standard search result.
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Source: FULL ARTICLE at PCWorld
NTT DoCoMo has launched a Twitter-based Yellow Pages service that offers information about regions around the country. …read more
Source: FULL ARTICLE at Computerworld Latest
