Facebook is changing. Again.

Last year, the social media powerhouse rolled out Timeline, a feature that set off a stream of concerns about privacy as it became easier than ever for visitors to scroll through years of Facebook posts. For businesses, though, Facebook Graph Search is likely to bring consumers. Rather than having to wait for a customer to recommend your company, you may find that searches are naturally leading new customers directly to your Facebook Page.

What is Graph Search?

Before we can dive into what Facebook Graph Search can do for your small business, it’s important first to understand what it is. While other social media sites encourage users to connect with other users, Facebook has been a closed site. Finding others who share your interests has been impossible, with Facebook’s search limited to people, places, and things. Type the word “restaurant” into the search box, and you’ll receive a list of pages on the site related to restaurants.

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