Tag Archives: Senate Commerce

Survey: Internet users like targeted ads, free content

Internet users overwhelmingly enjoy free Web content supported by advertising, and they’d rather see advertisements targeted toward their interests than random ads, according to a survey released this week by the Digital Advertising Alliance (DAA).

While it may seem the popularity of free online content is a no-brainer, the DAA said it’s important to drive home those points as a U.S. Senate committee hosts a hearing on voluntary do-not-track efforts next week. The DAA, a coalition of online advertising groups, operates a program that allows Web users to opt out of receiving targeted, or behavioral, advertising.

Nearly 69 percent of respondents to the survey said free content like news, weather, and email is “extremely important” to the value of the Internet. More than 75 percent said they’d prefer ad-supported free content on the Web to paying for ad-free content. Just 9 percent said they’d prefer to pay for content.

Several lawmakers, including Senate Commerce, Science and Transportation Committee Chairman John “Jay” Rockefeller, have called for new laws that would allow Web users to stop websites and ad networks from tracking them online. Earlier this year, Rockefeller, a West Virginia Democrat, introduced a bill that would require websites and networks to honor do-not-track requests from consumers.

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From: http://www.pcworld.com/article/2035836/survey-internet-users-like-targeted-ads-free-content.html#tk.rss_all

Rural carriers complain about broadband obstacles

Rural telecom and broadband providers in the U.S. face big challenges in connecting their most remote customers, as the U.S. Federal Communications Commission transitions away from old telephone subsidies, a group of providers told lawmakers.

The FCC‘s eligibility rules for carrier subsidies under the new Connect America Fund, a broadband-focused revamp of the agency’s Universal Service Fund, seem to have arbitrary caps and target carriers serving the most rural areas, said John Strode, vice president of external affairs for Ritter Communications, an Arkansas voice and broadband provider. High-cost carriers have their subsidies capped under the new fund, he noted during a Senate hearing Tuesday.

The high-cost carriers are capped “with no examination” by the FCC of why their costs are higher than other carriers, he said. Some carriers have legitimate reasons for high costs, because “some service areas are very, very expensive to serve,” Strode told the Senate Commerce, Science and Transportation Committee‘s communications subcommittee.

The new FCC rules, adopted in November 2011, make it difficult for rural carriers to plan ahead and to invest in new services, Strode said. Ritter has cut costs and laid off workers as a way to offset changes in telecom subsidies and declines in intercarrier compensation rates, he said.

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Source: FULL ARTICLE at PCWorld