By Business Wirevia The Motley Fool
Filed under: Investing
KFC Introduces Revolutionary New Product: Original Recipe® Boneless
New Offering Available April 14; Transforms Both the Menu and the Brand, While Responding to Consumer Demand
LOUISVILLE, Ky.–(BUSINESS WIRE)– When nearly four in five servings of fried chicken in the U.S. are served “off the bone” – strips, bites and filets – what’s the most famous fried chicken restaurant in the world to do? For KFC, the answer was simple: Get rid of the bones.
KFC is introducing Original Recipe Boneless on April 14 – boneless, skinless pieces of both white and dark meat chicken, hand breaded using the Original Recipe® made famous by Colonel Harland Sanders. (Photo: Business Wire)
KFC is introducing Original Recipe Boneless on April 14 – boneless, skinless pieces of both white and dark meat chicken, hand breaded using the Original Recipe® made famous by Colonel Harland Sanders. It’s KFC for the way consumers live – and eat chicken – today. It’s everything they love about Original Recipe chicken, but without the bones.
“Our customers have seen the beginning of a menu revolution at KFC over the past several months, as we’ve introduced new, contemporary products such as Original Recipe Bites, Chicken Littles®, Li’l Bucket™ Kids Meals and Dip’ems™,” said John Cywinski, President of KFC U.S. “Now we’re proud to introduce the flagship product on the KFC menu, Original Recipe Boneless. This is more than just a promotional product; it’s a new way of doing business at KFC. “
While the world-famous flavor of Original Recipe chicken continues to receive rave reviews around the world, consumers are increasingly seeking out boneless, skinless chicken. Only KFC can give them everything they want in one product.
“We’ve never seen such positive reaction to a test product,” Cywinski said. “Original Recipe Boneless is a real game-changer that transforms how customers think about KFC. Bottom line, it’s a big idea and we’re going to have some fun with it.”
Beginning on the 14th, customers can enjoy a two-piece Boneless Combo for just $4.99, including a piece of dark meat, a piece of white meat, an individual side item, a biscuit, and a medium drink. For family dinners, KFC is offering a 10-piece mixed bucket, which includes four pieces of Boneless …read more
Source: FULL ARTICLE at DailyFinance