By Jennifer Rooney, Forbes Staff Last night, Oreo hit it big with a real-time marketing effort that became the talk–and tweet–of the Super Bowl. The “you can still dunk in the dark” tweet was retweeted almost 15,000 times. Oreo’s Twitter following, meanwhile, increased by about 8,000. The blackout post garnered nearly 20,000 likes on Facebook. And Oreo went from having 2,000 Instagram followers pre-game to 36,000, with more than 16,000 pictures submitted by consumers as votes for “Cookie” or “Creme,” tying to their Super Bowl ad-spurred seven-week contest for the best part of the Oreo, a Mondelez International brand.
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