Business Wire and NUVI Partner on New Social Media Monitoring and Sentiment Analysis Reports for Press Releases

Reports Provide Intuitive Graphics to Visually Show Engagement on Press Releases, Brand and Organization

SAN FRANCISCO–(BUSINESS WIRE)– Business Wire and NUVI™ today announced that Business Wire members are now able to add NUVI‘s Social Media Monitoring Reports to their press release distribution. The brief Social Snapshot and more detailed Social Landscape reports provide a record of a news announcement’s impact by analyzing social mentions and translating them into understandable, graphically rich summaries of activity over a set time frame.

Business Wire has added an option to order these customized NUVI Social Media Monitoring Reports to its order entry system, making the process simple.

“When designing the technical integration of NUVI reports into Business Wire systems, we put a lot of focus on making the reports easy to order and easily accessible from existing Business Wire tools. We accomplished this by incorporating the robust NUVI social media reporting into our existing NewsTrak Measurement Reports,” said Maria Van Wambeke, Vice President of Product Development and Integration at Business Wire.

The NUVI Social Media Monitoring Reports include text explanations and color-coded charts that enable Business Wire members to see the social media response in categories such as volume, sentiment, influencers, location, and virality of mentions.

Reports are built using the same data that fuel NUVI‘s dynamic visual intelligence platform which extrapolates data from millions of sources including Twitter, Facebook, YouTube, Google+, Delicious, Reddit, Vimeo, and Flickr.

“By partnering with NUVI, we are able to give our members actionable intelligence regarding their brand and industry,” said Laura Sturaitis, Executive Vice President of Media Services and Product Strategy at Business Wire. “The ability to use social media reporting to immediately connect and interact with consumers is a critical component to success.”

Social Snapshot & Landscape Report Overviews

The Social Snapshot monitors social media conversations and influencer activity happening around clients’ press releases, and presents results in a concise format. The report focuses on the volume of mentions, the reach (total number of followers), spread (how often mentions are shared) and viral coefficient (the relationship between the two); along with information about key influencers.

The Social Landscape provides an in-depth analysis of the conversations …read more

Source: FULL ARTICLE at DailyFinance