By Darren Heitner, Contributor
In 2006, professional BMX athlete Mike Spinner¹ made the jump from performing as an amateur when he won the Free Flow Tour, the official amateur series of the Dew Tour. Six years later, and after continually achieving success on the Dew Tour, Spinner decided he wanted to do something for amateurs, since he once rode amongst their ranks on his way to the top. In came Monster Energy and connected Spinner with Hookit (a digital marketing platform for action sports), which decided to work with Monster to create the Monster Army Recon Tour. …read more
Source: FULL ARTICLE at Forbes Latest