The Hartford Enhances Voluntary Benefits Capabilities With Sales, Enrollment, Product Updates

Insurer announces expanded sales team, new enrollment partner and increased voluntary disability product distribution

HARTFORD, Conn.–(BUSINESS WIRE)– The Hartford enhanced its voluntary benefits infrastructure, with investments in a new partnership for advanced enrollment capabilities, an expanded sales and service team, and increased availability of its new voluntary disability product.

“Expanding voluntary benefits is a key growth strategy for The Hartford,” said Mike Concannon, executive vice president of The Hartford’s Group Benefits. “We are committed to building on our leadership position in the group benefits marketplace and expanding our voluntary benefits capabilities to respond to the needs of benefits brokers, employers, and employees.”

The Hartford announced a partnership with Selerix Systems to provide an expanded benefits enrollment platform. The Hartford will launch the new enrollment platform starting this fall and continuing into early 2014. The new platform will integrate with The Hartford’s existing digital tools to support self-service enrollment for companies with 50 or more employees. The Hartford’s service teams will support enrollment and medical underwriting, but employers and brokers can also work directly with Selerix to support non-Hartford core benefits enrollment.

The Hartford’s enhanced voluntary infrastructure includes new dedicated roles in the sales and service organizations. A voluntary sales manager and regional sales executives will support field sales and account management teams in delivering expert consultation to brokers and employers. The Hartford also created national practice leads to provide case-level consulting for complex cases while supporting strategic voluntary initiatives, such as DisabilityFLEX.^sm

In addition to the enhanced enrollment, sales and services resources, The Hartford is expanding its product availability, making DisabilityFLEX available to employers with more than 1,000 employees. Launched in January to employers with 50 to 999 employees, DisabilityFLEX allows employees to customize their income protection in three key ways – how much money they receive, when, and for how long if they are unable to work due to an off-the-job injury or illness.

“Our specialized team will provide key consultation for brokers and employers who want to add voluntary to their benefits packages,” said Mike Fish, vice president of The Hartford’s voluntary benefits. “Our enhanced enrollment platform and new product will make it easy for employees to sign up for the personalized paycheck protection that they want to protect their future.”

The Hartford’s Group Benefits business helps companies offer their employees …read more

Source: FULL ARTICLE at DailyFinance