Melco Crown has been one of the best performing stocks on the market over the past three years, easily surpassing rivals on a total return basis. Even Las Vegas Sands and Wynn Resorts , who generate most of their revenue in Asia, haven’t kept up with Melco’s pace.

MPEL Total Return Price data by YCharts.

How does this much smaller rival continue to beat out competitors with much greater resources?

Growth that just won’t stop
The first reason Melco Crown‘s stock continues to outperform is the company’s improving finances. Fourth-quarter revenue grew 9% to $1.1 billion, EBITDA was up 7% to $247.5 million, and net income was $108 million, or $0.20 per share.

But the key for Melco is why revenue and profits continue to grow. For that, we need to look at the company’s improving competitive position.

Location, location, location
The single biggest reason Melco Crown has been able to outperform rivals is the central location of its largest casino. City of Dreams sits in the middle of Cotai and it has been able to leverage three resorts from Las Vegas Sands and one by Galaxy to draw more revenue there.

Look at the image above and then compare revenue, EBITDA, and mass-market growth over the past year on the Macau Peninsula versus Cotai. You can draw a quick conclusion that gaming is trending toward Cotai, particularly in the mass market.

Source: Company earnings reports.

Just the location of Melco’s Cotai resort has been a huge advantage for the company and is a main driver of its stock performance. And it doesn’t look like the draw of Cotai will stop any time soon. Las Vegas Sands is working on another resort, Wynn is as well, and MGM Resorts will soon join the fray with a resort next to City of Dreams. If the mass-market continues to grow like it has recently then Melco Crown should see improving results.

Low expectations
To outperform on the stock market you have to do well financially but it doesn’t hurt if the market sets low expectations to begin with. Two and a half years ago, I lamented that Melco Crown was the worst performing gaming company in Macau by reporting mid-teen EBITDA margin when rivals exceeded a 30% margin.

During the second quarter of 2010, City of Dreams reported a 13.9% EBITDA margin. Today, that margin is up to 28.4%, more than doubling over that time. Even if revenue didn’t more than double, EBITDA would have doubled over that time. With growing revenue and expanding margins Melco Crown was able to rapidly grow …read more
Source: FULL ARTICLE at DailyFinance