By Business Wirevia The Motley Fool
Filed under: Investing
The AOL On Network and The Publishing Group of America to Form Strategic Partnership
Dual-Syndication Agreement Gives Publishing Group of America Access to The AOL On Network’s Massive Video Library and Distributes Original PGOA to New Audiences Around the Web
NEW YORK–(BUSINESS WIRE)– AOL Inc. (NYS: AOL) today announced a strategic partnership with the leading multimedia publisher Publishing Group of America (PGOA). The dual-syndication agreement brings video content from PGOA‘s digital properties Relish.com, Moneyliving.com, Spryliving.com and Americanprofile.com to sites on The AOL On Network. It also gives PGOA access to content from The AOL On Network which will be displayed on its various digital properties through the AOL On video player.
The AOL On Network will benefit from new and engaging video content closely aligned with topics that matter most to its audience, including recipe and how-to cooking videos, tips on how to make better financial decisions, diet- and fitness-related videos, and inspirational American history and travel-related stories. The partnership allows PGOA to attract new and relevant audiences online through exposure to The AOL On Network’s audience of 35 million unique visitors per month,* and bolsters the existing video libraries on Relish.com, Moneyliving.com, Spryliving.com and Americanprofile.com with carefully curated, short-form videos from The AOL On Network.
“Over the last decade at Publishing Group of America, we’ve strived to really understand our audience’s needs and provide them with relevant and engaging content, and we attribute much of our success and fast growth to this upheld commitment,” said Matt Arceneaux, Vice President of Digital at Publishing Group of America. “Partnering with The AOL On Network allows us to build upon our success by complementing our current offering with even more high quality content, while also giving us the opportunity to further grow our viewer base.”
“It’s no secret that Publishing Group of America is a true pioneer in the publishing industry, as evidenced through their rapid growth and innovation,” said Ran Harnevo, SVP of Video, The AOL On Network. “And, now over the last year, we’ve seen them shift to the digital media and video space and make a strong mark there as well. Given the synergies between our two brands and our deep expertise in the video space, we’re confident we can help bring their video strategy to the next level with our premium content and exposure to a vast audience online.”
Source: FULL ARTICLE at DailyFinance