Tag Archives: Mathieu Whelan

Linksys brand name survives as Belkins takes over from Cisco

Belkin completed its acquisition of Linksys on Friday and will keep the longtime home networking company’s brand, products and support channels.

Cisco Systems agreed to sell Linksys to privately held Belkin in January for an undisclosed price. The move continued a shift by Cisco away from consumer products and toward large architectures for enterprises and service providers.

Belkin will maintain both its own brand and the Linksys brand into the future, according to Mathieu Whelan, a Linksys marketing manager who now works for Belkin.

Belkin will try to retain Linksys employees from all divisions and in all regions, though some jobs will be eliminated, company officials said.

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Source: FULL ARTICLE at PCWorld