Coldwell Banker Prime Properties Partners with Trulia to Expand Reach and Drive More Leads to Agents

Number one Coldwell Banker Affiliate in New York State seeks to expand its position and dominate its market

SAN FRANCISCO–(BUSINESS WIRE)– Trulia Inc. (NYS: TRLA) , a leading online marketplace for home buyers, sellers, renters, and real estate professionals, today announced a strategic partnership with Coldwell Banker Prime Properties, the number one Coldwell Banker Affiliate in New York State.

Coldwell Banker Prime Properties has 15 offices across the state of New York and had sales of over $960 million last year. As part of the agreement, its 450+ agents will enjoy prominent placement and brand exposure for their property listings on Trulia. Their listings will be featured and branded in Trulia’s search results, and an optimized lead form will be included on all listings to help drive more leads.

“One thing that really distinguishes us from the competition is our level of commitment to supporting our agents in every way possible, as they serve their clients,” said Mary Huls, Corporate Operations Manager. “This includes providing them with access to the most current technology, and the most effective sales tools.”

Coldwell Banker Prime Properties‘ Marketing Director, Seth DiSarro had this to say, “Trulia is an important marketplace for homes, and Coldwell Banker Prime Properties wants to ensure that our agents and their customers have every advantage when conducting business within that marketplace.”

“We are committed to making the home buying and selling process easier, and improving the home search process on web and mobile is only half the equation,” said Alon Chaver, VP Industry Services at Trulia. “To complete the process, we need to connect the millions of consumers who visit Trulia each month with real estate professionals who will give them the best service, and through partnerships like this, we can work with the industry to better achieve that goal.”

About Coldwell Banker Prime Properties

Established in 1986 as an independently owned and operated affiliate of Coldwell Banker Real Estate Corporation, Coldwell Banker Prime Properties offers complete residential services. With more than 450 full-time agents and 15 offices across the state, it is the number one Coldwell Banker affiliate in New York State.

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Source: FULL ARTICLE at DailyFinance