By Business Wirevia The Motley Fool
Filed under: Investing
Westin Hotels & Resorts Tackles the Monday Blues with New Weekend Program – “Make Monday Better”
Westin Makes Your Weekend Getaway Longer with 3pm Sunday Check-Out and Extended Breakfast
Westin Celebrates New Offering with Month-Long Surprise and Delight Campaign for Hundreds of Deserving Individuals Across the U.S.
STAMFORD, Conn.–(BUSINESS WIRE)– Westin Hotels & Resorts is tackling the Monday blues head-on with the introduction of a new, dedicated weekend program that gives guests more flexibility and time to make the most out of their weekend getaway. Westin invites guests to personalize their weekend experience at any of the brand’s 193 hotels and resorts around the world with 3pm Sunday check-out, extended breakfast hours all weekend and more. To celebrate, Westin is kicking off a month-long gifting campaign to deserving groups across the country, bringing the new program’s mantra to life by making Monday better for hundreds of deserving individuals. Throughout the month of April, Westin will surprise three organizations on three consecutive Mondays with Westin Weekend getaways, Heavenly Beds and more. The new weekend offering is now available at all Westin Hotels & Resorts around the world.
Mark Consuelos surprises hundreds of nurses at Lenox Hill Hospital with a Westin Weekend getaway to celebrate the launch of the brand’s Make Monday Better campaign. (Photo: Business Wire)
“Our research shows consumers are craving more leisure time but taking less and less vacation so we wanted to develop a dedicated program that makes taking a well-deserved weekend break seamless and stress free,” said Brian Povinelli, Global Brand Leader for Westin Hotels & Resorts. “Westin Weekends is designed to help our guests get the most out of their weekend with late check-out and special, instinctive programming that makes it easy to plan the perfect, personalized getaway. And, we are thrilled to kick-off this new program by giving back to hundreds of members of the community who truly deserve a great weekend getaway.”
In celebration of the new campaign Westin teamed up with Mark Consuelos to surprise more than 200 nurses at Lenox Hill Hospital in New York City who have gone above and beyond the call of duty over the past year. Westin will continue its star-studded gifting spree on April 15 and 22, as the brand surprises those truly deserving of a better Monday, including …read more
Source: FULL ARTICLE at DailyFinance
