By HBS Working Knowledge, Contributor
Internet advertising was supposed to make it easier for marketers to measure the impact of their ad buys. But a basic question remains: Which influences customers more — search ads or display ads? HBS professor Sunil Gupta discusses his research on the subject in this article by Michael Blanding, which first appeared on the HBS Working Knowledge website.
By HBS Working Knowledge, Contributor
Many companies hand out awards such as “employee of the month,” but do they work to motivate performance? Not really, says HBS professor Ian Larkin. In fact, they may turn off your best employees altogether. Larkin discusses his research on the topic in this article by Dina Gerdeman, which first appeared on the HBS Working Knowledge website. …read more
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By HBS Working Knowledge at Forbes, Contributor
Harvard Business School is known for its case method of teaching, in which students put themselves in a decision-maker’s shoes at a critical juncture of an organization’s history. More often than not, the studied organization is a private sector company. But a new case focuses on HBS itself, as the Dean looks back on the experience of women MBA students over the past 50 years. Professor Boris Groysberg discusses the case in this story by Carmen Nobel, which first appeared on the HBS Working Knowledge website. …read more
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By HBS Working Knowledge at Forbes, Contributor
In 1962, Harvard Business School admitted women into the full two-year MBA program for the first time. Eight women enrolled in the program in 1963, alongside 676 men. HBS is celebrating the 50th anniversary of this milestone with a series of events and programs, including a new exhibition that traces women’s business education history at Harvard back to the 1930s. …read more
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By HBS Working Knowledge at Forbes, Contributor
In 1963, women were admitted to Harvard Business School‘s two-year MBA program for the first time. HBS is celebrating this 50th anniversary with new faculty research, case studies, and a series of on-campus events and programs focused on the contributions of women to HBS and to the world of business management. The following articles and working papers, published on the HBS Working Knowledge website, describe faculty research that focuses on gender issues in the workplace and offer specific actions that companies can take to address them. We will be highlighting more work in this area as it develops. …read more
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Last year, David Teten, a partner at ffvc and founder of Harvard Business School Angels of New York, delivered a presentation to HBS alumni about the many ways that operating executives work with venture capital and private equity firms. …read more
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By HBS Working Knowledge at Forbes, Contributor Have you ever wondered why the taxes on airline tickets are so high that the taxes far exceed the advertised fare? According to HBS professor Ben Edelman and Harvard student Xiaoxiao Wu, it’s because sometimes the “taxes” aren’t actually taxes. In a new post on Edelman’s blog, the researchers chastise several airlines for their ticket pricing practices: In one round trip New York-Paris ticket we quoted in January 2012, the fare was listed as $230 while “tax” was listed as $598.14 — fully 72% of the listed total. If government taxes were actually as large as Air France claims, many passengers might want to complain to responsible politicians and regulators. And passengers might have a different view of cramped seating, unpalatable food, or other service shortfalls on a $230 ticket versus a $828.14 ticket. But in fact, specifically contrary to Air France‘s characterization of $598.14 as “tax,” the majority of the “tax” was not charged by any government, airport, or similar authority, and rather was retained by Air France to defray its ordinary operating expenses. The researchers go on to cite several airlines for violating Department of Transportation rules regarding ticket price advertising, including Air France ( “False characterization of ‘tax’ on web site prior to purchase”), American Airlines (“False listing of ‘tax’ on web site prior to purchase), and British Airways (“Fuel surcharge of an amount impermissible under DOT rules”). They include both screenshots of fare advertisements on the Web and transcripts of phone calls with ticket agents. …read more
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By HBS Working Knowledge at Forbes, Contributor In a recent study, HBS professors Francesca Gino and Joshua D. Margolis look at two ways that companies can encourage ethical behavior among employees: the promotion of good deeds or the prevention of bad deeds. They find that employees tend to act more ethically when focused on what not to do. But can be problematic in firms where success is commonly framed in terms of advancement of positive outcomes rather than prevention of bad ones. Gino and Margolis discuss their research in this article by Carmen Nobel, which first appeared on the HBS Working Knowledge website.
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By HBS Working Knowledge at Forbes, Contributor While studying the history of business practices, HBS researcher Caitlin Rosenthal made a startling discovery: Many of the techniques pioneered by slave owners in the 1800s are widely used in business management today.
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By HBS Working Knowledge at Forbes, Contributor VideoThe mere fact that an online video advertisement reaches a viewer’s computer screen does not guarantee that the ad actually reaches the viewer. Experimental research by HBS professor Thales S. Teixeira looks at how advertisers can effectively capture and keep viewers’ attention by evoking certain emotional responses. The key is […]
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