Many entrepreneurs will tell you that writing the one-page executive summary is the single most painful task they are required to do (at least early on). Passionate entrepreneurs can speak for days about their startups, so it’s no surprise that they get frustrated when told that a viewer wants the entire package in just 30 seconds. Only years later do some entrepreneurs look back and appreciate that they were forced to oversimplify and truncate their venture into a compact and concise presentation. …read more
Source: FULL ARTICLE at Forbes Latest