Iconic adman and communicator George Lois learned the secret of great, award-winning advertising at the age of 14. He was doing a final exam at New York’s High School of Art and Design. The assignment? Create a rectangular design on a piece of Strathmore paper. (“Had to cost 10 cents a page. Big dough back then,” George told me.) While his classmates furiously snapped their scissors and cut-and-pasted construction paper, George sat there with the blank sheet before him. When time was up, George turned in his seemingly white page with nothing more than his “g.lois” signature scribbled confidently on the left-hand corner. His teacher was “thunderstruck.” Teenage George had created the ultimate design rectangle – an 18 x 24 piece of paper. It stopped his teacher in his tracks. In summarizing the learning from that lesson George told me, “I had taught myself that anything you do, someone should go, ‘Whoa!’” …read more
Source: FULL ARTICLE at Forbes Latest