By Chuck Jones, Contributor Lazard’s analyst Ed Parker initiated coverage of Apple with a Buy rating, $540 price target and a view that it is a “storage” company due to incenting customers to buy NAND flash memory at 80%-90% incremental margins.  Lazard’s thesis is that Apple’s business model has more in common with EMC and NetApp than RIM/BlackBerry and Nokia since there is a better user experience by having content on a mobile device and therefore needing more memory. …read more

Source: FULL ARTICLE at Forbes Latest