Quick Take PayPal accounts for about 45% of our $54 price estimate for eBay eBay’s revenue growth over the past two years driven by PayPal’s The number of active accounts and payments per account are the driving factor behind PayPal’s revenues Expansion of PayPal’s services offline through card swiping device (PayPal Here), tie-up with Discover Financial Services and PayPal mobile app to drive revenue growth in near term eBay’s acquisition of PayPal in 2002 has proved to be an excellent strategic move that has helped the company come out of the 2008 recession stronger than before. The astonishing growth in PayPal’s revenues has been driving eBay’s overall revenue growth over the past couple of years as PayPal’s revenue growth over the past three years has averaged around 25% YoY. We expect PayPal to continue growing at similar rates for the next couple of years before the slowing down. Our forecasts for the next couple of years are supported by PayPal’s efforts to expand its presence offline. The company has entered into an arrangement with Discover Financial Services and launched hardware to enable payments through mobile devices and cards at merchant’s cash registers. Here we take a detailed look at factors that support our forecast that the number of payments per account on PayPal are going to increase from 1.6 per month to about 2.5 per month in 2019. PayPal has about 123 million globally active accounts which we expect to increase to 275 million by 2019. We expect growth in the number of active accounts and payments per account to drive the growth in Paypal’s revenues. Check out our complete analysis of eBay The Tie-Up With Discover Financial Services PayPal announced an arrangement with Discover in August last year which is expected to come into effect in the second quarter of 2013. As part of the deal, PayPal will issue payment cards to its more than 50 million active users in the United States over the next year. The new card will have a Discover Issuer Identification Number, or IIN, which is a code that identifies the card holder, and will allow users to buy from merchants that are part of Discover’s network. PayPal will charge merchants when users pay with the new cards, and, in turn, will pay Discover for access to its network, on a per-transaction basis. Paypal’s footprint will expand to cover an additional 7 million stores post the deal. We expect the enhanced ubiquity of the payment service will positively impact the number of transactions per PayPal account. However, PayPal, will face tough competition from other card companies such as Visa Inc., MasterCard and American Express. To be successful, PayPal will need to convince users that its low hassle payment method is better than the old stale version of transacting. Additional competition for PayPal will come from Square, the brainchild of Twitter founder Jack Dorsey. PayPal Here As A Replacement For Cash Registers Besides the tie-up with Discover, PayPal also launched a point of sales solution, PayPal …read more
Source: FULL ARTICLE at Forbes Latest