Tag Archives: Daria Strokous

Model Takeover: Louis Vuitton's Alma Campaign May Be the Beginning of a New Era

By Justin Fenner

Louis Vuitton calls its brand new ad campaign for the iconic Alma bag “Chic on the Bridge” – which is fitting, as the images were shot on bridges in New York, Paris, and Shanghai.

Steven Klein shot the images, which feature models Karlie Kloss, Iris Struebegger, Jac Jagaciak, and Daria Strokous. In each city they pose with a differently colored Alma bag: taxicab yellow in New York, French blue in Paris, and lacquer red in Shanghai.

But the beautiful images might be the beginning of a new tide of ads for Vuitton: market sources told WWD that the brand has plans to phase out its Core Values campaigns, which have featured notable figures like Angelina Jolie, Catherine Deneuve, Mikhail Gorbechev, and Keith Richards.

A look at the new ads here in the gallery.

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Source: FULL ARTICLE at fashionologie

Here's the Adorable Alber Elbaz Skype Video Everyone's Talking About

By Justin Fenner

An actual maelstrom kept Alber Elbaz from participating in Spring 2013 campaign shoot, so he joined in on all the fun via Skype.

Hurricane Sandy and back-to-back fittings in Paris kept Elbaz from flying to New York when Steven Meisel shot the ads, according to WWD. So the creative director made a video call to oversee the proceedings that pops up in the middle of the campaign film. “It’s almost like being in New York without flying,” he says, later adding that “the perspective is just sick.”

Sick indeed – Meisel created a dreamy landscape (with models including Karlie Kloss, Saskia de Brauw, and Daria Strokous) so beautiful that even Elbaz couldn’t help but ooh and aah over the pictures. “It’s divine,” he says. “I feel I’m in a dream. I feel I’m in a cloud.” A look at the beautiful cloud below.

Photo courtesy of Lanvin

Source: FULL ARTICLE at fashionologie