By Suw Charman-Anderson, Contributor
Marketing. I suspect that’s the one word that makes most authors’ blood run cold. We’re not necessarily a gregarious bunch, us writers, and I would bet that most of us would happily pay someone else to do our marketing and promotion for us, if we could. But is it worth it? And what, out of all the things you could pay for, should you pay for? …read more
Source: FULL ARTICLE at Forbes Latest
By Lisa Arthur, Contributor Marketing has evolved into a strategic area of investment for companies, and that’s why it came as no surprise when late last month there was news of another planned acquisition: Oracle announced it wants to purchase Eloqua, a leading player in the niche space of B2B Marketing Automation.
Source: FULL ARTICLE at Forbes Latest
By Christine Moorman, Contributor Marketing excellence—marketing leaders strive to attain it and marketing professors strive to dissect it. For the first time, The CMO Survey-August 2012 asked top marketers “How would you rate your company’s marketing excellence?” on a 7-point scale where 7=one of the best in the world, 6=a leader but not one […]
Source: FULL ARTICLE at Forbes Latest
