By Darren Heitner, Contributor Colin Kaepernick, Ray Lewis, Jim Harbaugh, John Harbaugh, the commercials.  There is no shortage of stimuli to capture the attention of people tuning in to Super Bowl XLVII.  But the athletes and coaches on the field and the brands willing to pony up the money to gain 30-seconds of exposure during breaks in the action are not the only benefactors of the Big Game.
Source: FULL ARTICLE at Forbes Latest