By Alan McGlade, Contributor I was sitting at the counter of the Brooklyn Diner next to a 15 year old kid who was playing a racing game on his iPhone. He was holding the phone in both hands like a steering wheel, twisting it up and down to navigate around obstacles at high speed. The car engine sound abruptly stopped and shifted to a sappy instrumental with a male voiceover. “What the ….”, he shouted a little louder than necessary. His phone was playing a video spot for toilet paper. It was an ad network algorithm gone mad, but the damage was done. The kid immediately deleted the game app and swore that it would never intrude again.
Source: FULL ARTICLE at Forbes Latest