Get ready for a whole lot more Facebook content to start appearing around the Web. The social network kicked off a new program Wednesday that lets websites embed public Facebook posts on their own Web pages.

It’s limited to a handful of news sites to begin with — CNN, The Huffington Post, Bleacher Report, People and Mashable — but soon any website will be able to embed Facebook posts on their sites, Facebook said.

If Serena Williams announced on her Facebook page that she was retiring from tennis, for example, CNN could embed the post in a news story on its site. The posts can include pictures, video, hashtags and other content.

The move is likely to make Facebook even more visible around the Web and could also increase people’s engagement with the site. Clicking a hashtag on an embedded post will take people to related content on Facebook.

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