What is your favorite “Big Idea?” More fundamentally, do you know how to define a “Big Idea?” Well, today, at Makovsky, we start an eight-week (one class per week) agency-wide instructional program called “Managing the Creative Mind: In Search of the Big Idea.” Even we, who use “Big Ideas” regularly, need to review the elements from time to time, particularly in this digital age. …read more
Source: FULL ARTICLE at Forbes Latest