By David Kiley
“It took us 25 years to bring Audi back in the US. This kind of thing takes a long time.”
When Johan De Nysschen left his post at Audi of America last year to take the seemingly thankless job of leading Infiniti’s global operations, it seemed like a familiar scenario. Like Michael Dukakis going from one of two men that could have won the White House to teaching political science at an obscure Florida college.
De Nysschen was a key architect in rebuilding Audi in the US, from a punchline about “sudden acceleration” in the 1980s, to being a truly hot brand and legitimately vying with BMW and Mercedes-Benz for one-percenters’ German car bucks. In talking about his task at Infiniti with me, he repeated a line that I wonder if he mentioned to Nissan–Renault honcho Carlos Ghosn at the hiring meeting: “It took us 25 years to bring Audi back in the US. This kind of thing takes a long time.”
Continue reading Analyzing De Nyscchen’s 25-year comeback plan for Infiniti
Analyzing De Nyscchen’s 25-year comeback plan for Infiniti originally appeared on Autoblog on Sat, 19 Jan 2013 08:00:00 EST. Please see our terms for use of feeds.
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