By Lisa Arthur, Contributor

I know, I know . . . Hairballs are disgusting, and years ago, I never would have dreamed of associating something so repulsive with my chosen profession, marketing. But that was before – before marketers had to manage an ever-expanding array of channels and processes, before we had all kinds of data bombarding us non-stop, before we had to dig through countless treasure troves of information to improve the customer experience. Now all of these things, when left unchecked, contribute to an enormously complex mess I like to call “the data hairball” – and more and more marketers are challenged by it every day. …read more

Source: FULL ARTICLE at Forbes Latest