Leadership Lessons From A Baby Food Disruptor

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By Susan Adams, Forbes Staff

Neil Grimmer is changing the way babies and toddlers eat. A former sculpture student and conceptual artist who worked at product design firm IDEO and then at healthy snack maker Clif Bar & Co., he started his company, Plum Inc., in 2007. Grimmer’s inspiration: his daughter Paxton’s resistance to the organic baked squash he and his wife Tana used to pack into Paxton’s lunch box. To make the food more kid-friendly, Grimmer pureed it and designed a container now ubiquitous among health-conscious families: a spouted pouch made out of malleable plastic and thin aluminum that a baby as young as eight months old can hold in her hand and suck. …read more

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